Super sweet with a bright, wine like tone. I used the pour over method to brew it. Very very little sweetener needed to for this one. Black is best - for me at least. I looked it up and most of the notes say things about fruit and wine. I do get the wine and fruit, but when I open the bag,the first thing I think of is rich, dark chocolate. Maybe gourmet raspberry chocolates. This is a very good coffee and I'm going to miss it when I run out later this week.